The NBA Store
666 Fifth Avenue
New York, NY  

The NBA Store opened in the Fall of 1998 on 5th Avenue in New York City.
Store Features:

• 35,000 square feet covering two retail floors
• 170-foot-long arena-styled circular ramp
• Authentic half-court shooting area with regulation-size
  basketball hoop
• NBA Restaurant.
  
  A range of multimedia-driven attractions including:

• Video games
• Interactive player video wall
• Arena-sized Jumbotron video board (and other monitors
  throughout the Store) air live game broadcasts and NBA TV.

RDA designed new air-conditioning, electrical service and fire alarm system for the store and restaurant.  A separate air-conditioning system for the Audio Visual equipment room provide 24 x 7 cooling.